Category: Leadership

Bosch-Start-ups in Ludwigsburg legen los

Zehn Bosch-Start-ups in Ludwigsburg ziehen in eine ehemalige Fabrikhalle in der Weststadt. In den hip eingerichteten Räumen sollen sie neue Geschäftsfelder...

Can Technology save us from Technology?

Ist das möglich? Hier ein paar Statements, warum ich den Artikel für sehr lesenswert halte: “It’s an understatement to say that, as marketers, salespeople and...

Plattform

Von der Silo-Denke zur Plattform-Strategie

Is marketing technology entering a post-platform era?, titelt Scott Brinker, in einen seiner jüngsten Ausführungen über die Entwicklungen. Vom SaaS zu iPaaS, das ist...

To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools

Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey. — Read on...

Should You use Net Promoter Score as a Metric?

Although the simplicity of net promoter score is appealing, the metric has limited support from academics. — Read on...

The Psychology of CRM User Adoption – and why it matters to Customers

The Psychology of CRM User Adoption – and Why It Matters to Customers | CustomerThink — Read on...

Bild: Strategie

Studie: Customer Experience ist wichtiger als Marke

Dig­i­tales Mar­ket­ing in Europa verän­dert sich. Nehmen Sie an Adobe und unserem Dig­i­tal Mar­ket­ing Blog teil, um Ein­blicke, Strate­gien und...

Big Auto’s Tech Arms Race: The 5 most active OEMs in Startup Investment and M&A

With automakers vying for access to fresh tech and talent in autonomy, manufacturing, and beyond, we analyze the 5 most active OEMs in startup investment and M&A...

Digital Transformation Drives Future Revenue Growth: The Isobar Digital Strength Index – Salesforce Blog

If digital transformation is the future of business, then it’s essential to be able to measure that transformation. Isobar – a digital agency that works with...

Increase Sales by Providing the Right Sales Resources in the Sales Funnel

Increase sales by providing the right sales resources to the sales rep at the right time and in the right format throughout the sales funnel. Es geht um Folgendes:...