DMEXCO: Optimizely presents advantages of digital testing
Optimizely, a platform for optimizing the user experience, represents an important discipline at DMEXCO with digital experimentation. Used in addition to market analyses and
eCommerce provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
Address/data quality provider comparison – your overview of all German-speaking providers incl. various criteria at a glance
CRM provider comparison – your overview of all German-speaking CRM providers incl. various criteria at a glance
Marketing Automation Provider Comparison – Your overview of all German-speaking providers incl. various criteria at a glance
Optimizely, a platform for optimizing the user experience, represents an important discipline at DMEXCO with digital experimentation. Used in addition to market analyses and
The CRM Tech or MarTech market is growing and is therefore in motion. Adobe is in a buying mood this year. It is Adobe’s biggest
David Marquet speaks of the fact that the traditional role models of supervisor and employee, who follows without complaint, are no longer up to date.
Accel-KKR invests in SugarCRM. The goal of SugarCRM is to accelerate growth and expand the portfolio. After SAP, Salesforce and Microsoft have invested massively in
Create the Right Agile Marketing Roles & Run Agile Meetings How to create the right agile marketing roles and put them in the right meetings.
Always beautiful, this picture or the two pictures. Picture source @TamaraMcCleary: “Your plan vs. reality” => Don’t quit when the road gets tough! Or why
Many CRM software solutions develop little or not at all over the years. This is usually less good, because stagnation means regression, at least lagging
Does the use of MarTech or CRM software solve strategy problems? “There are people who believe that the choice of medium is the dominant factor
Bill McDermott literally scratched his fingernails on the table top until he was finally allowed to announce the new SAP version C/4 Hana. With C/4,
How to Prove ROI for a B2B Social Media Strategy is the title of the original. How do you measure ROI? This question is as
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