Georg Blum, Author at 100% neutral #CRM + #MarTech News for decision-makers from 1A-Relations

For CEOs

Women in Top Positions – Women in MarTech

Women in CRM-MarTech Top Positions Women in top management positions are still rare. Does it need a quota? A topic that is often dismissed “under

Georg Blum 19. June 2022

CAS Software AG, genesisWorld, SmartWe, Company Dossier and lots of CRM News

CAS Software AG, genesisWorld, SmartWe, Unternehmensdossier and more CRM-News Once a year, it is my tradition to talk to Martin Hubschneider, the CEO of CAS

Georg Blum 10. July 2021

For users

Salesforce completely reinvents itself – Slack first

Salesforce completely reinvents itself – Slack first Salesforce caused a stir when it bought Slack last year for just under $28 billion. This was certainly

Georg Blum 27. June 2021

Time for a Paradigm Shift - The CRM Manifesto

For CEOs

The CRM Manifesto: Companies that are positioned according to functions will never be customer-oriented “per se”! Why?

Companies that are set up according to functions will never be customer-oriented “per se”! Why? Quite simply. As long as the functions like silos in

Georg Blum 17. June 2021

Digitalisierung versus American Innovation

Weekly News

Worth reading: German “Digitization” versus American Innovation and Digitization

It is worth reading this article – despite its length – at your leisure, because it brings many a German problem on the subject of

Georg Blum 2. May 2021

Leadership Management

Successful digitization needs customer orientation

Successful digitization: Digitally progressive companies are more successful – especially if they are customer-oriented. Digitally progressive companies have more satisfied employees and are economically more

Georg Blum 2. May 2021

Reports Software Application

Many practical examples for AR and VR in marketing, sales and service

AR and VR are becoming more and more popular in recent years More and more augmented reality (AR) and virtual reality (VR) applications are being

Georg Blum 8. March 2021

CRM Software Selection

webCRM, Danish CRM solution is acquired by Belgian provider Efficy

webCRM is acquired by Efficy Not only the big players like Salesforce, Microsoft, Adobe or SAP are buying up. No, even lesser-known CRM manufacturers want

Georg Blum 21. February 2021

For CEOs

News from Marketoonist: The best of 2020

We present to you the best cartoons from 2020 by Marketoonist | Tom Fishburne. 26.12.2020: Update on Corona: Crisis and Opportunity? Marketoonist paints a picture

Georg Blum 25. December 2020

How do Web conferences work in real life? Zoom has come up with a few (real?) scenes for this purpose.

How do Web conferences work in real life? Web conferences in real life: In many ways, this is a funny, sometimes nerve-wracking affair. In this

Georg Blum 15. November 2020

Georg Blum

Women in Top Positions – Women in MarTech

CAS Software AG, genesisWorld, SmartWe, Company Dossier and lots of CRM News

Salesforce completely reinvents itself – Slack first

The CRM Manifesto: Companies that are positioned according to functions will never be customer-oriented “per se”! Why?

Worth reading: German “Digitization” versus American Innovation and Digitization

Successful digitization needs customer orientation

Many practical examples for AR and VR in marketing, sales and service

webCRM, Danish CRM solution is acquired by Belgian provider Efficy

News from Marketoonist: The best of 2020

How do Web conferences work in real life? Zoom has come up with a few (real?) scenes for this purpose.

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