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Part 5: No experiments! – is the wrong philosophy!

A/B tests: Experiment personalization Personalization means making content, images and text modules constantly new and relevant for customers. Even if personalized actions don’t deliver the

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Part 4: Hey personalization, what’s up?

When people think of personalization, they usually think of digital personalization, rather than implementation via offline channels. The customer, however, wants a problem-free customer experience,

Personalisierung
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Part 3: Personalization requires suitable structures

The foundation of successful personalization is the interplay of three core elements: data, content, and delivery technology. But what makes the right personalization technology? The

Personalisierung
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Why personalization is not a nice-to-have

Personalization – not a nice to-have, but a must-have! Personal contact with the customer has always been important for a successful business transaction. In the

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