How is it ensured that employees are familiar with the CRM system?
Numerous studies show that CRM systems are not used optimally because employees are often left to their own devices with the new system. The education and training of employees are often considered a negligible block of investment and are not budgeted according to the requirements.
At the beginning there is the appropriate training. What must this look like? How often should the training take place? More about this here shortly.