erfolgreich / software launch

What makes a CRM / MarTech software implementation successful?

What makes a software introduction successful?

Okay, a strategy of what the company wants to do. That’s clear.

Add to that “throwing off unnecessary ballast” to relieve employees. And another important thing is:

Education and training. Like sports or music.

No successful athlete/musician has got only 2 h “Train the Trainer Training” in the beginning, maybe it was even “unimaginable” 8 h training. Unfortunately, more is rarely invested.

And that is crap! That is not enough.

It needs a continuous training plan, individually tailored to the skills, level of performance and potential of the person/team or the process within which the person/team works.

Only then does the average performance level improve significantly and the investment in the software “flows back several times as ROI”.

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