Adobe acquires Workfront, a $1.5 billion workflow software company
I know Workfront as an active sponsor of the Martech-Conference in Boston. Workfront or Heidi Melin (CMO) always brought two interesting sessions about workflow and collaboration. Their customers proudly presented quite complex solutions. Now I read yesterday, on 10.11.2020: Adobe buys Workfront, a $1.5 billion workflow software company.
In the headline of Techcrunch is also Workfront the Start Up
Well, a Start up Workfront isn’t anymore. With about 1,000 employees and about 3,000 renowned customers, Workfront is a big player in the market. We are not alone in talking about the MarTech market. The Workfront topics include Project & Workflow Management, Marketing Resource Management/MRM, Digital Asset Management/DAM.
We, on our portal CRM-TECH.WORLD have deliberately not yet reported in detail about Workfront, because it does not yet play a special role in the German or German-speaking market. This may change now, with the acquisition of Adobe. Our Landscape for Collaboration focuses (at the moment still) on other market participants.
What makes Workfront special? What do they say about themselves?
The Workfront mission
Workfront® provides SaaS technology and expertise to help the modern knowledge worker know their work matters and empower modern executives to connect their people to their greatest opportunities.
This does more than just drive productivity. It also ensures that every team member understands their role, believes that it matters, and feels pride in the work—the three core ingredients of motivation.
From our founding in 2001, under the original name AtTask, we were led by a small group of entrepreneurs passionate about making better project management software. Today, we’re a global leader dedicated to automating and accelerating the complete lifecycle of work. We want to be your partner in unleashing your team’s potential through crystal-clear visibility, measurable productivity, and lasting motivation.”
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.