Vendors comparison eCommerce

Vendors comparison of eCommerce tools

   we compare eCommerce providers for you at this point. We orientate ourselves and in doing so strongly on the German eCommerce Landscape , which we published in September 2020. This will give you a good first overview of the diverse current German-speaking landscape.

To view the eCommerce Landscape in full size, click here.eCommerce Landscape

Based on a few selected criteria, you can sort according to your requirements. The selection of criteria varies from time to time.

All information in the table has been checked by the providers. To get more information about the providers, please read on below or click on the respective provider in the table.

Anbieter eCommerce ToolFokus auf B2B oder B2COpen Source oder Proprietäre LösungDirekte Integration mit CRM-SystemenDirekte Integration mit E-Mail-Marketing-SystemenApp-Store vorhandenWo liegt die CloudAuch als Marktplatz/ Handelsplattform zu nutzenBestellfunktion für den Kunden auch über eine App
episerverBeidesPOSKunde kann entscheiden
webadorB2CPOSin EU
nopCommerceB2BOpen Sourcekeine Cloud
ecoplanBeidesOpen Sourcein DE
Sana CommerceB2B und B2CPOSKunde kann entscheiden
CloudCartBeidesSaaSin der EU
OroCommerceB2BOpen SourceKunde kann entscheiden
itmXB2BPOSBasiert auf den Anwendungsfall des Kunden
plentymarketsB2COS = plentySHOP
POS = plentymarkets

Further information on the individual providers:


  • Integrated CRM products: with API
  • Integrated e-mail marketing systems: MailChimp and paper
  • With the API it is also possible to use the tool as a marketplace or trading platform



  • Integrated CRM products: Cursor, Gedys Intraware, Salesforce, Sage and Cobra
  • Integrated e-mail marketing systems: CleverReach, Inxmail, Rapidmail and Mailchimp


    • POS is based on the .net Framwork
    • Integrated CRM products: Salesforce, Microsoft, HubSpot, Marketo and transparent open interface
    • Integrated email marketing systems: Episerver Campaign, Salesforce, HubSpot, Marketo, Acoustic, Sendgrid and transparent open API
    • Main topics of the apps:
      • Analytics & Customer Intelligence
      • Content Management
      • Customer Engagement
      • Data Feeds & Integrations
      • Digital Asset Management
      • ERP & CRM
      • Language & Translation
      • Marketing Automation
      • Payments, Faud and Tax
      • Product Information Management
      • SEO and Size Optimization
      • Site Management & Utilities
      • Templates & Blocks


  • itmX crm suite is fully integrated (itmX sales, itmX service, itmX marketing incl. marketing automation)
  • The solution is fully integrated into SAP ERP and runs on a web server.


  • Responsive design and optimized for use on desktop PC, tablet and phone Additional offline availability for B2B with the itmX product catalog. itmX product catalog is an offline-capable product catalog for modern product presentation and order entry. Additional support for the sales employee in planning, implementing and following up on visits.
  • The solution is available for the scenarios B2B, B2C, B2R and B2B2C.


You can find more information here:

or here:


      • Integrated CRM products: HubSpot, Active Campaign, Dynamics 365
      • Integrated e-mail marketing systems: Mailchimp, Sendinblue, SendGrid, ConstantContact
      • Approx 400 Apps:


      • Integrated CRM products: The OroCommerce product already includes a complete Enterprise CRM (OroCRM). However, it is also possible to connect any CRM via an open API.
      • Integrated e-mail marketing systems: Through the CRM functionalities, e-mail campaigns are possible directly in OroCommerce. It is also possible to connect other systems. Standard interfaces are available, for example to Mailchimp or dotdigital.
      • App-Store (Marketplace) with over 100 apps, mainly integrations and extensions


  • Integrated CRM product: Greyhound
  • Integrated E-Mail marketing systems: Sendinblue, Mailchimp, simplyletter
  • App Store with over 200 apps with the main topics:
    • Marketplaces
    • Fullfillment
    • Payment
    • Marketing
    • Legal & Finance
    • Store expansions
    • Webshops
    • WaWis & ERP’s
    • Reporting & Analytics

Sana Commerce

      • Direct integration with SAP and Microsoft Dynamics ERP systems possible (out-of-the-box)
      • Integrated e-mail marketing systems: Mailchimp and Dotmailer
      • About 50 apps with the main topics: languages, content, PIM and shipping

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