Recent contributions

Microsoft Salesforce

Worldwide revenue development of Salesforce until 2019 – revenue comparison with SAP, Microsoft, Adobe and Oracle

It was, is and will remain a success story. The CRM software provider Salesforce.com closed the 2019 fiscal year with...

Personalisierung Individualisierung drei Meinungen

The discussion about personalization and individualization

In today’s marketing world, a personal and individual approach is a must. Nevertheless Gartner questions this on...

Cloud / Cookies / DSGVO / Kelber / 1&1

What data protection issues should you be aware of now in the Corona crisis? GDPR, home office with checklist

What data protection issues should you be aware of now in the Corona crisis? How does the GDPR affect work in the home...

Cursor Logo RGB

What can a CRM achieve in the Corona crisis? Self-awareness of the manufacturer CURSOR

How does CURSOR support CRM in the Corona crisis? Intro: An interview with the two board members of CURSOR Software AG...

Foto Photo Kamera

Who invented the first CRM software? A brief look into the history books

Who invented the first CRM software? Act! This is a little glimpse into the history books. The company Act! writes on...

12 zwölf Lesetipps

Cyrill Luchsinger’s best-of list, reading for the weekend or quiet times

Cyrill Luchsinger curates his own list of top articles, which all deal with the topics CRM, customer centricity …...

Bei Webkonferenz-Anbieter Zoom boomt der Aktienkurs

Zoom is not equal to Zoom. Zoom stock is booming. One by 1,000 %, the other by almost 100 %.

The share price is booming at web conference provider Zoom. Currently, the message “The share price is booming...

Logo SAP / C/4Hana / C/4 Hana

Further training during the crisis – a success criterion for afterwards. SAP offers a learning platform for students and experts

Training in the crisis – SAP offers a learning platform “SAP wants to give students and subject experts the...

Address Quality

NEW: free download ePaper “Address Quality

With this ePaper we dedicate 26 pages to the permanent topic of address quality. From our point of view, companies have...

Usability bessere Schnittstellen Customizing bessere Customer Experience

What do users want from a software or its provider? Scenes of a marriage?

Usability, better interfaces/API, customizing, better customer experience According to an Ascend2 study published by...

Brainformatik / Add-On

GDPR-compliant add-on of a CRM software – using the example of CRM+ from Brainformatik GmbH

GDPR-compliant add-on of a CRM software A great many companies are unsure how they should deal with the requirements of...

Entrepreneur Tips - Learnings from the crisis 2008

What can every entrepreneur learn from the 2008 crisis? Tips and suggestions

Entrepreneur Tips – Learnings from the crisis 2008 We are in the middle of a crisis. But that also means that we...