AR und VR Beispiele

Many practical examples for AR and VR in marketing, sales and service

AR and VR are becoming more and more popular in recent years

More and more augmented reality (AR) and virtual reality (VR) applications are being developed. User acceptance is thus obviously increasing. The initial reluctance now seems to have given way to creativity. That is, AR and VR are becoming more and more popular in recent years.

In this article, we collect examples of what use cases for AR and VR currently exist. The most recent examples first:

Telekom’s article describes the topic as follows:

“Thanks to smart glasses, we will experience the world differently. We will either learn more about what we are looking at through superimposed information (augmented reality = AR). Or we will immerse ourselves in completely new, digital worlds (virtual reality = VR). Whether for gaming, shopping, learning or even building a house – such “smart glasses” will change almost everything. But until that happens, smart apps – and your smartphone – can do a lot, especially with AR. Here are the six most interesting examples from both worlds:”

What is the difference between AR and VR? Important question and here is the answer

We think this is a very good compilation. So it’s worth getting some basic information here.

What are the examples in the telecom article:

Building a house, accurately measuring clothing size to avoid returns, furnishing an apartment, planning eye surgery, simulating deep-sea walks or simulating virtual meetings.

Here is another reference to an article within our portal.

Another 5 examples of AR and VR from Adobe

This one is all about Pepsi, the US Army, Acura, L’Oréal, and Disney.

Examples in B2B for AR and VR

Strangely enough, at first glance you don’t find many applications for AR and VR in B2B. But we are well connected and after a short inquiry we got a few tips from our colleague Harald Henn. These examples show that the applications have definitely been used for some time.

One example is the following application. “Making work easier, with step-by-step instructions, digital training manuals and real-time data visualization.” That’s how the company describes its USP.

Update: Here’s another link to an exciting company: Rescue (by LogMeIn)

This is about live support through remote maintenance and call-in by service representatives. It is about the transmission of camera images, which are then used to provide assistance. Co-browsing, which has become accepted, is another application.

Using Teamviewer to provide AR-based support

Their bottom page describes Teamviewer’s approach.

“Augmented reality solutions from TeamViewer enable simple and intuitive live expert support for on-site employees and cover a wide range of use cases. “rnrnAugmented reality solutions from TeamViewer can be seamlessly integrated into your existing system and application landscape. We support leading smartglasses manufacturers and offer apps and applications for all major operating systems and platforms. At the same time, we meet the highest requirements for IT security and data protection.”

Purposes of use include, according to Teamviewer:

“Reduce downtime with AR-supported live interaction, digitize know-how and improve knowledge transfer, or develop innovative business models in after sales and service.”

Teamviewer sums it all up in 6 benefits:

Increase productivity: real-time error analysis and faster problem solving: so you can minimize machine downtime and increase productivity and ROI.
Reduce costs: Reduce inspection, maintenance and repair costs by consulting experts remotely in real time – without time-consuming travel.
Convey expert knowledge accurately: Communicate knowledge and skills visually to employees and external parties – for greater efficiency and fewer user errors in day-to-day operations.
Highest security standards: With end-to-end encryption, certified security, and the latest security features, you and your customers are always protected.
AR-powered service models: Develop new service concepts and increase your revenue with AR-powered offerings in after sales and service.
Increase customer satisfaction: Provide exceptional, world-class service to customers without adding resources – AR-powered, anytime, anywhere.

Finally, the reference to the first article we linked:

Virtual and augmented reality enable entirely new customer experiences. Marketing should therefore take an in-depth look at the technologies. Five examples from IKEA to Marriott show how VR and AR can be used in original ways.
– Read on 5 praktische Beispiele für AR und VR im Marketing (adobe.com)

Summary: AR and VR have been gaining traction in recent years.

In a next update, we update examples from Blitzz or sightcall.

Alternatively, we look at start ups like Aucta, Rooom or 3 dqr

 

Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.

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