about Marketing Personas – hopefully rather the exception 😉
If on the way from the abstraction of the characteristics to the concretization of the personas not everything goes according to plan …
“Marketing personas sometimes say more about the marketing team than about the customer,” is how marketoonist Tom Fishburn begins his latest work. Unfortunately, we can only confirm this – and we hope you enjoy reading it!
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.