Search
Close this search box.
Inxmail
Worth reading:

Inxmail publishes current email key figures – B2C and B2B!

Inhaltsverzeichnis

Inhaltsverzeichnis

Always very interesting – the email key figures of Inxmail:

  • Detailed analyses of opening, click and bounce rates
  • Differences B2C to B2B
  • Industry-specific figures

Inxmail also ansewered the Questions such as

  • When and on which devices are B2B newsletters read?
  • Do seasonal events influence recipient behavior?
  • Does the weather have an influence on the success of newsletters?
  • Has the DSGVO left its mark?

In addition to “normal” e-mail transmissions, the transactional e-mails were also examined. Their above-average performance becomes clear when compared with regular newsletters: the opening rate here is almost twice as high at 47.2 percent (newsletter: 26.9 percent). Even more successful were the almost three times as high click rates: On average, transaction emails achieved 9.4 percent (newsletter: 3.3 percent).

Not uninteresting the results on the clients – Mozilla Firefox was ahead by a nose:

Inxmail Benchmark Webclients 2019

If you would like to get even deeper into the figures – here you can download the detailed, 59-page report from Inxmail free of charge.

Picture: Inxmail

Also interesting: Can you calculate an ROI for social media in B2B?

 

Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.

Facebook
Twitter
LinkedIn

Related articles

General information on ERP/CRM

Are there providers that offer ERP and CRM systems from a single source? ERP CRM software: Small and medium-sized enterprises (SMEs) usually face a particular

eCommerce

General information on eCommerce

eCommerce, a second pillar alongside the point of sale! COVID has made eCommerce and online marketing even more important. Whether in the business-to-business or business-to-consumer

Kollaboration

What is collaboration?

Collaboration is the joint effort of several people to accomplish a task or carry out a project. To achieve this goal, the participants can be

Our newsletter is free, but not for nothing..

…you will receive exclusive benefits such as analyses and comments on software products,
Legal and Marketing Technology, and much more…