All information about CAS Software AG

CAS - All about the CRM vendor and information about the products

CAS Software AG is one of Europe’s leading suppliers of CRM solutions with a clear focus on the small and medium-sized enterprises (SME) market. Whether marketing, sales or service – users benefit from one centralized database that makes processes more efficient.

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Key data CAS

Employees  + 450


Headquarters Karlsruhe, Germany
Establishment 1986


Sales 46+ Mio. €


General information

about CAS CRM
CAS CRM offers future-proof CRM products that optimize improve your customer management processes across all business areas helping to build long-lasting and create customer loyaltyrelationships. The flexibly customizable CRM standard solutions support all business processes in sales, marketing, service and management. The unique combination of CRM/XRM and CPQ from one provider enables a seamless sales and tailored quotation process. Whether on premise or web-based in the cloud, for purchase or rent, as a standard or industry-specific solution – with CAS Software, companies can sustainably build successful and customer relationships and increase efficiency. Over 520,000 satisfied users enjoy the benefits of CAS' CRM solutions: powerful standard solution, flexible to meet your needs and capable of integrating with existing software, best ergonomics, qualified partners on site, proven in practice, excellent value for money. Rely on the experience of the German market leader for CRM in small and medium-sized businesses. Involved in numerous research projects on a national and international level, the company has received several awards and prizes for its innovative product range and commitment, including "Top Innovator 2022", "Germany's most innovative medium-sized companies 2021", and "Great Place to Work 2020".

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About CAS products:

With CRM solutions from CAS CRM, you benefit from future-proof CRM products that improve your customer management processes across all business areas helping to build long-lasting customer relationships:

CAS genesisWorld:

High-performance CRM standard solution for the main business processes in the company and always up-to-date information about customers. Scalable and flexibly customizable to adapt ideally to the company and grows with the requirements. Intelligent modules and interfaces offer the right solution for every need.


The cloud CRM platform supports daily work with fascinatingly simple contact management, central document storage, team calendars and lead management. The "thinking" platform is easy and flexible to adapt to your needs, easy to expand with your own apps and guarantees complete digital freedom.

Merlin CPQ

The CPQ solution enables quick and error free configuration and quote generation for complex products. Merlin CPQ is based on a toolkit design and includes various standardized modules from which you can select the desired solution components.

Based on the above mentioned standard solutions, numerous industry solutions have been developed to meet the specific needs of the customers in these industries:

CAS Consulting

for management consultancies

CAS Engineering

for engineers

CAS IT Services
for the IT industry
Kanzlei CRM
for accountants and tax advisors
CAS netWorks
for clubs and associations
CAS Maecenas
for foundations
CAS Education
for universities and educational institutions
CAS Alumni
for alumni associations
SmartWe und CustomerOne
for car dealerships

Further information:

Over 520,000 people in more than 34,000 companies worldwide in over 40 countries work with CAS Software AG products. Their success stories speak for themselves – more than 350 customers report on their CRM successes:  References| CAS Software AG


*The texts were written by CAS Software AG


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