About HubSpot's products:

Over the past few years, HubSpot's product offering has evolved greatly to become much more comprehensive than just inbound marketing. Rather, it offers an all-in-one solution for small and medium-sized businesses up to about 1000 employees around the essential functions in sales (CRM = customer relationship management), marketing automation and customer service.

The main focus of HubSpot today is on products and services in the field of CRM, social media marketing, content management, for web analytics and for search engine optimization. The provider's product portfolio is divided into 5 categories:

HubSpot CRM

The classic CRM (customer relationship management) software for managing contact data and building long-term relationships with leads and customers.

CMS Hub

"CMS Hub is content management software that gives marketers flexibility, gives developers powerful tools, and provides website visitors with a personalized, secure user experience."

Marketing Hub

"Marketing Hub is marketing software that helps you drive traffic, convert more visitors to leads, and develop comprehensive, scalable inbound marketing campaigns."

Sales Hub

"Sales Hub is a time-saving sales software that puts detailed prospect information at your fingertips, allowing you to automate tedious tasks and close deals faster."

Service Hub

"Service Hub is a customer - service loyalty software that helps you maintain long-term relationships with existing and new customers. Through world-class service, customers become advocates for your business."