HubSpot is a CRM solution for the management of customer relations. For departments like marketing, sales, online and stationary trade. You can find more information here:
HubSpot – founded in 2006 by Brian Halligan and Dharmesh Shah at MIT (Massachusetts Institute of Technology) in Cambridge, where the company is now headquartered, is a company that develops and distributes a platform for inbound marketing, sales, CRM and customer service. HubSpot is one of the fastest growing companies in the CRM industry and has increased its sales from USD 255,000 to USD 375.6 million in the 10 years since its founding. With offices in Dublin, Singapore, Berlin, Sydney, Tokyo, Bogotá and Portsmouth, the company is now represented worldwide.
In specialist circles, the provider became known as the inventor of inbound marketing. This marketing strategy is based on attracting and inspiring companies through content (blogs, podcasts, videos), supported by search engine optimization and e-mail marketing. These should pass through their customer journey to the purchase decision as automated as possible. The company itself is a pioneer and a strong role model in the field of inbound marketing. The company’s own HubSpot blog is one of the most popular websites for modern marketers and currently has more than 200,000 followers.
The INBOUND conference, which is organised annually by HubSpot, also attracted over 26,000 visitors.
In recent years, the range of services offered by HubSpot has developed strongly and is much more extensive than the topic of inbound marketing. Rather, an all-in-one solution for small and medium-sized companies with up to approx. 1000 employees is offered, covering all the essential functions in sales (CRM = Customer Relationship Management), marketing automation and customer service.
The main focus of HubSpot today is on products and services in CRM, social media marketing, content management, for web analytics and search engine optimization.
The product portfolio of the provider is divided into 5 categories:
The classic CRM (Customer Relationship Management) software for managing contact data and building long-term relationships with leads and customers.
“CMS Hub is content management software that gives marketers flexibility, provides developers with powerful tools, and offers website visitors a personalized, secure user experience.”
“Marketing Hub is marketing software that enables you to increase traffic, convert more visitors to leads and develop comprehensive, scalable inbound marketing campaigns.”
“Sales Hub is a time-saving sales software that gives you detailed information about potential customers, automating tedious tasks and closing deals faster.”
“Service Hub is a customer service software for customer retention, with which you can maintain long-term relationships with existing and new customers. Through first-class service, customers become the advocates of your company”.
HubSpot has over 86,000 customers in 120 countries, divided into over 150 HubSpot user groups. On its own marketplace there are over 500 add-ons for users which can be integrated into the Customer Relationship Management (CRM). HubSpot is available in 6 different languages.
Current HubSpot share: https://www.wallstreet-online.de/aktien/hubspot-aktie
More information can be found here, in the HubSpot blog: https://news.cision.com/de/hubspot