SAP is a CRM solution for the management of customer relations. You can find everything about the software provider here:
The company SAP was founded in 1972 by 5 former IBM employees (Dietmar Hopp, Hasso Plattner, Hans-Werner Hector, Klaus Tschira and Claus Wellenreuther) with a vision for the business potential of business management software in Walldorf, Baden-Württemberg. Today it is one of the world’s largest software companies with a market capitalization of 165 billion euros, making it the most valuable German company, with over 400,000 customers in more than 180 countries, over 100,000 employees and more than 100 development centers worldwide.
The company’s activities focus on the development of software for the handling of all business processes of a company, such as human resources, production, purchasing, sales, controlling, accounting and warehousing. The name SAP (systems, applications and products in data processing) stood for the company’s former central software, SAP ERP (Enterprise Resource Planning). The software company also offers cloud-based services such as the SAP Cloud Platform. The offering corresponds to the cloud computing model “Platform-as-a-Service” (PaaS) and offers companies the opportunity to develop and operate applications for the handling of business processes on a cloud basis.
SAP presents current innovations and products annually at the international customer fair SAPPHIRE. This has been taking place on 3 continents since 1996 and has several thousand visitors every year.
SAP ranks 150th in the Forbes Global 2000 (status 2020): https://www.forbes.com/companies/sap/?list=global2000/#1cabafe812e6
Current share of the provider: https://www.wallstreet-online.de/aktien/sap-aktie
You can find further information here, in the SAP blog: https://blogs.sap.com/