The first rumours of this were already circulating in June 2019.
But since 2 days it is boiling again in the rumour mill.
According to a market analysis, Google lags far behind the cloud providers Amazon Web Service (AWS) and Microsoft. The cloud market shares are currently distributed as follows:
- AWS: approximately 47%.
- Microsoft Azure: approx. 16%
- Google: about 4%.
By purchasing Salesforce, Google would overtake Microsoft and catch up with AWS.
This deal would be more than a belated New Year’s Eve cracker, it would be a bomb.
Google would increase its market power even more. Salesforce would have cash to accelerate growth. Salesforce’s current market share of almost 20% could jump to 30% in a few years.
That would not be good for the CRM market.
You can find more information here:
Who is the new Google manager (ex-Oracle) Thomas Kurian who is said to have such goals?
Picture: Google and Salesforce
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.