Martech spending increases by a fifth to over 120 billion US dollars worldwide

Martech spending up 22%.

According to a current report, which the World Advertising Research Center (WARC) has prepared together with the management consultancy BDO, companies worldwide will invest 121.5 billion US dollars in marketing technology next year. Compared to the previous year, this is an increase of 22 percent.

Here are a few interesting details:

  • Only 24 percent of marketing decision-makers believe that they already have all the Martech tools they need for their work.
  • 68 percent of those surveyed on the customer side say they have an increased need for data competence in connection with the use of marketing technologies.

It goes on to say: “For marketing decision-makers, the martech topic is associated with major challenges despite increasing budgets. “Despite increasing spending on marketing technologies, budgets for 50 percent of brands are a factor that inhibits growth,” says Amy Rodgers, Managing Editor Research & Rankings at WARC. The reason given is that marketers are spoilt for choice and often don’t have sufficient knowledge of the solution in view of the abundance of available technologies. For example, 29 percent of those surveyed admit that they are unable to assess the relevant technologies.

Read the complete Horizont article here.

Do you also belong to this 29% and need support? Come to us, we will be happy to help you!

Picture: Pixabay

Also interesting: Are your sales employees as dissatisfied with the mobile CRM solution?


Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.