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News from Scott Brinker, ChiefMarTechnologist and the MarTech Conference

Here are news about: Scott Brinker, ChiefMarTechnologist and the Martech Conference

Intro: Since 2017 I have been to the MarTech Conference in Boston every year. And of course I met Scott and exchanged ideas with him. Also our counterpart for 100% neutral software selection, Tony Byrne, was there every time. These are networks from which we in Europe benefit a lot. Much of what Scott says and writes is public on his blog. But not everything. From time to time we are allowed to look behind the scenes of Scott Brinker ChiefMarTechnologist and the Martech Conference.

In any case, there is a lot of movement and innovation in the field of Marketing Technology or MarTech, as Americans call it, or CRM Software or CRM Tech, as we call it. So we certainly have a lot to report and comment on. What we have collected in this way can be found here in the overview as a list of all articles.

Table of Contents for Scott Brinker ChiefMarTechnologist and the Martech Conference

  1. Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer
  2. Watch the first episode of The Martech Show: Why so many martech solutions?!
  3. Trendtopic No Code und Low Code

Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

Scott und Jason Baldwin, the global head of product management at WPP and summarized their thoughts about the future of MarTech 2030. In addition, theses and impulses from 7 other WPP colleagues were included.

Her 5 theses and scenarios are:

  1. “No Code” Citizen Creators
  2. Platforms, Networks & Marketplaces
  3. The Great App Explosion
  4. From Big Data to Big Ops
  5. Harmonizing Human + Machine

There is a 53-page white paper from WPP and Scott. Download here.

The first episode of The Martech Show: Why so many martech solutions?!

Every year Scott releases his MarTech Landscape. This year the 2020 edition in April within the first virtual MarTech Conference with a new design and over 8,000 tools. That is a lot. If we add the European or German tools, the number increases to about 10,000 tools. Who is supposed to keep the overview?

Scott and two other participants in his new format as a video conference have collected some statements and information. Performed live and recorded on YouTube.

Trendtopic No Code und Low Code

Whenever Scott Brinker ChiefMarTechnologist publishes something as a keynote at the Martech Conference, one thing is certain: it is a topic that the market will be talking about in the coming weeks and months. Or he will point out a development, a trend, at an early stage.

Recently the topic was Low Code and No Code. His latest article on this topic.

 

Picture source: Scott Brinker at MarTech West 2018 from www.MarTechToday.com

Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.

 

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