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SugarCRM repositions itself

New product line, new logo, new approach!

Very interesting information is available from the SugarCRM world

SugarCRM sets with its 3 new Cloud products

  • SUGAR Market
  • SUGAR Sell
  • SUGAR Service

very clear signs! The management from Cupertino/California sees the future in the cloud and continues to align itself accordingly. As we already announced in our article a year ago, facts have now been established. The CRM provider is going on the offensive with its new offer and will certainly make the other big players like Microsoft, Salesforce, SAP or Hubspot nervous.

The previous cloud offer Sugar Professionell/Enterprise is becoming broader. In the future it will cover – by integrating the latest acquisitions of Collabspot and SalesFusion – with these 3 new products: the area of marketing automation (Market), sales (Sell) and customer service (Service). The products can be purchased individually or combined.

Thanks to these acquisitions, the CRM provider has now been able to expand its own product portfolio and, according to its own statements, has expanded the CRM functionality into a complete Customer Experience (CX) suite. Explicitly supporting customer service with an own product is an important and right step!

Reassuring information about DSGVO and cloud application: There will be a German cloud – with data center in Frankfurt.

The on-premise customers do not have to worry. The CEO of SugarCRM has made it clear that on-premise will continue to exist, literally “on-prem stays forever”. There will still be updates once a year, probably in spring. And many of the new features of the cloud versions will also be available on-premise.

More information and details of the new Sugar product line can be found in the blog including a very informative video by Mirco Müller, Insignio-CRM, or directly under SugarCRM.

Read more articles about SugarCRM on CRM-TECH.World

Picture: SugarCRM

 

Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.

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