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What’s the Difference between AdTech and Martech – Video

What’s the Difference between AdTech and Martech – YouTube — Weiterlesen m.youtube.com/watch

Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV. — Read on...

Pandora rolls out programmatic audio ads through limited number of DSPs

The streaming music service reports that its audio inventory initially will be available through AdsWizz’s AudioMatic, The Trade Desk and MediaMath. — Read on...