Tag: Ad-Technology, Analyse, Lead-Management, Marketing-Automation, Programmatic Advertising
Ist das leicht übertrieben? Spionage mit Werbekampagnen: Hilflos ausgeliefert!
Paul Vines, Franziska Roesner und Tadayoshi Kohno haben mit Analysen festgestellt: „Wer die geographische Umgebung der Zielperson als Karte rastert, so zeigt die...
Online-Dating: So funktioniert der Tinder-Algorithmus
Tinder ist eine einzige Erfolgsgeschichte im Dating-Bereich. Wir erklären den Tinder- Algorithmus, der über die Liebe von morgen entscheidet. — Read on...
Instagram-Postings geben Aufschluss über psychische Gesundheit
Farbe, Sättigung und Filter sagen mehr über uns aus, als gedacht. — Read on...
Busting AI myths: Why AI will help Marketers usher in an era of extreme Personalization
In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths...
One of the oldest AI Companies is about to start selling its Chat Bot DNA
Next IT is making the most comprehensive suite of AI development tools for chat bots available commercially to meet demand for customer service solutions. — Read on...
Reinventing Loyalty: understanding Consumer Behaviour in the Experience Era
Digital Marketing in Europe is changing. Join Adobe and our Digital Experience Blog for insights, strategy and discussions around web...
A Brief History of Databases
A Brief History of Databases — Read on peterjamesthomas.com/2018/02/06/a-brief-history-of-databases/
E-Commerce: 2018 Trends and Beyond
In this research briefing, we’ll discuss how technological advancements that leverage data, blockchain, artificial intelligence, IoT, and even augmented reality...
Analytics Blog: Test and Build for Mobile with Google Optimize
Analytics Blog: Test and Build for Mobile with Google Optimize — Read on analytics.googleblog.com/2018/02/test-and-build-for-mobile-with-google-optimize-pmm.html
AI-Powered Marketing Is Here: What You Need to Know
AI offers customers better experiences and makes marketers‘ lives easier – and it can be simple to start. Here are some considerations for using AI in your...
