CMO-Council / Birkenstock

Acht „knallharte“ Fragen vom CMO-Council zum Thema MarTech

1. How would you characterize the state of marketing technology discovery, qualification, implementation and use in global enterprises today?

2. Which categories, tools, or areas, of marketing technology are gaining the most traction and producing the most value from a marketing performance standpoint? And why?

3. How well are companies utilizing data and building, deploying, and optimizing marketing technology stacks to better equip and up-skill modern marketing teams?

Diese und fünf weitere spannende Fragen können Sie hier weiterlesen.

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