My favourite word in the distribution of all software presentations: Marketing Dashboard.
If you ever have to wait longer than five minutes from the start, that would be a special exception. The mother of all software presentations is Marketing Dashboard. The favourite word of all sales people who present their software.
During the opening ceremony, the word “Dashboard” must never be missing. As listeners, we always play buzzword bingo. How long does it take to hear the word for the first time?
So I think the latest cartoon by marketoonist Tom Fishburne is great.
“Not everything that counts can be counted, and not everything that can be counted counts.” I think this 1963 quote from William Bruce Cameron (often misattributed to Albert Einstein) touches on some of the potential pitfalls of marketing dashboards.
– Read more marketoonist.com/2018/11/dashboard.html
Also from the marketoonist: What is effectiveness? Smile with Marketoonist about his interpretation of Marketing Effectiveness
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.