In daily practice, we as consultants are often faced with this situation:
The appropriate CRM software was selected in a sometimes complex procedure. In the subsequent very time-consuming and complex process, this new software is introduced and made available to the employees. Up to this point, everything is often meticulously planned and well organized. But are the employees now able to use the new tool profitably for the company?
Georg Blum has dealt with this topic intensively – exclusively for IDG / for COMPUTERWOCHE. He shows which measures companies should take to get their employees on board and how highly efficient training can achieve a variety of positive results.
Here you can read the complete article on COMPUTERWOCHE.
Picture: Pixabay, Computerwoche
Also interesting: Does the use of MarTech or CRM software solve strategy problems?
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.
