The danger of yacht parties: Sure, it can be fun to see creative and exclusive work from different advertising agencies at inspiring festivals, such as the recent Cannes Lions International Festival of Creativity.
But Tom Fishburne raises his index finger and says:
“But anytime marketers like us get together, we’re in danger of breathing our own exhaust. As inspiring as these festivals are, they potentially make us even more out of touch.”
It is not only the creative people who must not lose their grip. In Martech topics, too, we have to sit back and describe what really concerns and concerns our target groups. This is the only way to stay “in touch”. No yacht party will help there 🙂
Picture: Tom Fish Burn, marketoonist.com
More like the danger of yacht parties here: Marketoonist about Marketing Personas – hopefully the exception 😉
Note: This is a machine translation. It is neither 100% complete nor 100% correct. We can therefore not guarantee the result.