CMOs need to be wary of being suckered in by shiny new technology toys at the expense of more important tech or brand strategy.
— Weiterlesen www.marketingweek.com/2018/07/27/dont-put-tech-ahead-of-strategy/

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Georg Blum3. August 2018Kommentare deaktiviert für Strategie vor Technologie: Marketers that put tech ahead of strategy will soon be found out0985